1. General Information
Organized by the China Flower Association and managed by Shanghai Intex Exhibition Co Ltd and China Great Wall Exhibition, the 23rd Hortiflorexpo IPM Shanghai was successfully held from 15th to 17th April 2021 at the Shanghai New International Expo Center. Adhering to principles of high quality and professional service, Hortiflorexpo IPM Shanghai is committed to building a professional trade platform for domestic and foreign exhibitors. Demonstrating continuous innovation since its launch in 1998, the show has enjoyed the unwavering support of the industry for over two decades, as well as consistent public praise and commendation. It has grown to become the flagship exhibition of Asia’s well-known floriculture, horticulture and gardening industry brands. Each year’s new products of the major brands in the industry or the debut of new enterprises are released, Hortiflorexpo IPM Shanghai is undoubtedly the absolute platform.
1.1 Exhibits Profile
Hortiflorexpo IPM Shanghai 2021 covered 40,000 square meters of exhibits, refined and displayed within distinct category areas to provide visitors with an efficient layout and a professional show environment. As Asia’s leading trade show in the floriculture, horticulture and gardening industries, the exhibition attracted nearly 700 exhibitors from 18 countries and regions including mainland China, Germany, the Netherlands, Denmark, Sweden, Latvia, Estonia, Japan, Belgium, Israel, France, the United States, Finland, Greece, South Korea, Italy, Hong Kong SAR and Taiwan China. Among them, the Netherlands and Germany still overcame the impact of the global pandemic and participated in the form of pavilions, focusing on the display of the latest products from their countries.
The show’s exhibits ranged widely covering the full industry supply chain including cut flowers, potted plants and flowers, ornamental plants, nursery stock, lawn, seeds, seedlings, artifitial plants, biotechnology, bioengineering design, floricultural materials, gardening machinery, greenhouse equipment, irrigation systems, landscape transformation, Internet of Things (IoT) in agriculture, garden furniture, floor and roof greening, urban landscaping, outdoor recreation, water feature landscaping, cold-chain preservation as well as a variety of related products.
1.2 Immersive Experience of Real Gardens
In addition to a wide variety of exhibits, Hortiflorexpo IPM Shanghai also presented real gardens, interactive pressed flower areas, flower landscape displays, succulent desert landscape displays and other display zones to bring an uplifting and refreshing experience for both exhibitors and visitors.
Themed Gardens – The Children’s Garden and the Well-being Garden
Show Management, together with internationally renowned garden designer Romeo Sommers, were proud to present the Children’s Garden and the Well-being Garden in this show.
The Children’s Garden combined children’s activities with simple gardening practices, drawing on their natural curiosity to encourage children to get close to green plants, stimulating their interest in nature through rich immersive experience. Every child can exercise their climbing and body coordination skills by climbing a tree house, while they can also learn about flowers and plants, and explore the magic and beauty of plants by playing in planting beds and in the children’s cabin shop.
The Well-being Garden aims to create a peaceful space where people can relax and enjoy the aromas of herbal plants away from the busyness of the show. The planted area is dominated by vanilla plants, where people can unwind, meditate or contemplate. What is presented here is not simply a garden offering serenity, but an ethos of well-being to cherish.
Pressed Flowers – Fly Away with Childhood Dreams
This year the Show has also partnered with Shanghai Chunhua Qiushi Flower Art Studio to jointly host the “Pressed Flowers – Fly Away with Childhood Dreams” thematic area, aimed at caring for the mental health of children. The area presented more than 100 pressed flower works handmade by children from around the country. Participants could make pressed-flower bookmarks by themselves, or complete pressed-flower picture frames under the guidance of teachers. Some of the works will now be donated to children’s welfare homes or institutions.
The Wonderful World of Preserved Flowers Area
Show Management, in partnership with the Shanghai Preserved Flower Laboratory (SPFL), earnestly arranged “The Wonderful World of Preserved Flowers” thematic area, where preserved flowers were displayed in various art forms that let visitors feel their real and long-lasting beauty.
Floricultural Landscaping Display
In association with Modern Landscape Magazine, Show Management this year set up four floricultural landscaping display areas: the “‘Orange’ Skylight, Impressive Garden”; “Flower ‘Rippling’”; “Tortuousness & Philosophy”; and “The Beauty of the Winding Path”. Each of them presents characteristic natural ecology through different techniques such as mirror effects, contrasting colors or delicate delineations.
Wenjiang Authentic Flower Display
The Show also worked with the Flower Association of Wenjiang District Chengdu City to bring visitors the experience of characteristic Osmanthus fragrances, cut silver willows, and potted banyan and bonsai trees.
Succulent Desert Landscaping Area
Together with the Shanghai Flower Association Cactus Succulent Plant Professional Committee, Show Management offered visitors a “Succulent Desert Landscaping Display” on the show floor. Through the novel combination of succulent plants and cactus, it demonstrated planting to encourage consumption and promote succulent market development.